.png)
Qwoted is a platform that connects journalists with subject matter experts in real time. For growing businesses and individual operators, it’s one of the simplest ways to build credibility, earn quality backlinks, and get in front of new audiences without hiring a full-scale PR agency. It allows you to respond directly to media requests that are already being written, which gives you the advantage of timing and relevance.
As simple as this may sound, many small business owners with other priorities will oftentimes start off strong, but eventually become less and less consistent on platforms like these. And if there is anything backlink building needs to be, it is consistent.
At Mad Mango, we understand you have a business to run, and replying to every pitch for a chance of being featured can take up a lot of time. When you hire us to manage your Qwoted account, you can trust that we will find every opportunity possible (and send the appropriate follow ups) for you… because that is all we do…it is all we have done for the last 6 years!
Like most platforms, Qwoted works best when you use it for what it’s designed for. It’s not a plug-and-play solution for everyone, and some industries or businesses will benefit more than others.
This tool is a strong fit for:
On the other hand, Qwoted may not be a good fit for:
Once you decide Qwoted is a good fit, the first step is building a strong expert profile. This is what journalists see before deciding whether or not to include your quote. If the profile looks unfinished, unclear, or overstuffed, your pitch likely won’t get considered, no matter how good the response is.
We set up expert profiles with clarity, authority, and brevity in mind. A good profile includes:
This setup not only improves your chances of being picked for open queries but also increases the odds of being found and contacted directly by journalists searching for experts in your field.
Once your profile is live, the next step is replying to media requests effectively. We write all responses with the journalist’s intent in mind. Most replies are 100 to 150 words max and include:
We also prioritize speed. Being early to a journalist’s inbox significantly increases your chance of being used in the article, especially when your quote is well-written.
Responding to a media request is not the same as writing a pitch for a guest post or feature. These pitches live in a crowded inbox, and your job is to make the journalist’s life easier. The most effective quotes are those that are already usable, not something a reporter has to rewrite.
Every journalist is looking for roughly the same thing: useful, clear input that supports their story. They need quotes from real professionals and actually say something helpful.
The best pitches tend to:
We shape our clients’ responses to match these expectations, which is why so many of them land on major platforms without ever having to follow up.
There are a few common errors that cause most pitches to get ignored. We actively avoid these in every campaign we manage:
Most teams don’t have time to respond to media requests daily, let alone track which ones are worth replying to & following up. That’s why we built a fully managed outreach system that handles everything, from profile setup to pitch delivery and follow-through. We become your expert voice on Qwoted and report back with real results you can measure.
We start by creating or optimizing your expert profile so it’s ready to be taken seriously. Once you’re live on the platform, we monitor Qwoted daily and filter for relevant, high-authority media requests that align with your expertise and goals.
When we find a match, we write the pitch for you. In some cases, we’ll call to get your specific input before crafting the quote. We format it cleanly, hit deadlines early, and manage any follow-up questions if the journalist replies.
Every month, we report to your team over video, outlining which articles you were featured in, what links were gained, and how it’s contributing to your broader SEO and PR goals. You’ll know exactly what coverage was earned and what value it brings. These placements also make for great social media posts!
We’ve helped clients get featured on platforms like Yahoo! Local, RedFin, and Business.com through this strategy. See more below.
When it comes to our Yahoo! Local example, one well-placed quote helped position our roofing client as the go-to source for homeowners looking for roof financing options. In this case, our team spotted a journalist's request related to a blog our client had just published. We called the client, shaped their insight into a compelling quote, and sent it in within hours. The result was a featured quote, a link from a trusted domain, and search visibility that supports both credibility and conversions.
When Redfin was publishing a blog about the right time to downsize your home, our team saw an opportunity to get our moving client in front of a highly relevant audience. The request aligned perfectly with their services, so we crafted a clear, helpful quote that positioned them as a go-to expert for people navigating major life moves. The result? A featured mention on a trusted real estate site, a valuable backlink, and increased visibility with homeowners ready to take the next step.
When we saw Business.com covering strategies for building a successful construction business, we helped our stone and aggregate client secure a timely quote on a topic many overlook: branding. By highlighting how visuals and analogies can clarify a company’s specialty, we positioned them as more than just a supplier, but as a knowledgeable partner in the construction space. The feature not only built authority in a competitive industry, but also earned a trusted backlink and exposure to decision-makers across the trades.
Wins like this are common when your Qwoted strategy is built on speed, specificity, and strong editorial instincts.
You don’t need to figure out the Qwoted platform, learn to write pitches, or build an internal system for media responses on your own. That’s what we do. Our team handles everything from setup to strategy, all built around SEO backlinking outcomes and brand positioning that actually helps your business grow.
If you’re ready to earn real press without spinning your wheels, we’ll make it happen.
.svg)