Hey reader! We’re glad you want to learn more about maximizing your posts. An online presence is extremely important but being present online doesn’t automatically make you presentable. There are several key factors that play into making a piece of content presentable.
Every piece of content you are posting to social media or on your website is a great opportunity to spread information and educate your audience on something you do or are currently offering. This means you want to get the most out of whatever you are posting, a picture, blog, video, infographic, etc. Content with shareable links are extremely important since they can be syndicated to so many different platforms with ease.
Each piece of content you post on social media is an asset – one you want to get the most out of, whether it’s a video or a static image. Having a strong following on one platform does not mean that all your content should live solely on that platform. It is important to post in places even where you may not have the largest following. These posts still send signals to Google that you are an active website.
Below, we’re discussing everything you need to know about maximizing a single post.
Why You Should Use Videos in Your Posts
It should come as no surprise that video is king right now, wouldn’t you agree? Video is far more enticing and interactive than a still image.
It’s already clear that social media graphics are an effective way to grab the viewer’s attention and make a lasting impression. However, you can take it to the next level by using videos to gain more engagement. Social media platforms want people to engage with your posts just as much as you do. The longer you can keep a user engaged, the longer they will spend on the app!
When using videos, the goal is to create a unique user experience, telling a cohesive brand story without forcing users to jump from post to post. Not only is this more engaging, but it’s also cost-effective (allowing you to squeeze extra value out of your digital advertising projects) and helps you stand out from your competition.
Write Content That Is Worth Posting
The days of keyword stuffing and black hat SEO are over. After the most recent update to Google Algorithm, the focus has shifted primarily towards content. Now brands and digital creators have been dreaming up unique ways to push content to their audiences and craft eye-catching material. This change of focus is positive, now users must come up with a variety of ways to create memorable, eye-catching posts that bring true value.
In need of some inspiration? Below are a few of the ways your brand can maximize their posts:
1. Create a “Top Ten” List
Top 10, Top 5, and Top 3 lists are all too common nowadays but that doesn’t mean they aren’t a great way for you to create quality content. These lists can be taken in a few directions:
Stand out from your competitors:
Tell your audience what makes you the best and why you’re clearly the top choice. This doesn’t have to be malicious, maybe specify a service or product of yours that is top-notch and you have leading expertise where a competitor may not.
List multiple products:
Give an honest review of a product (or products) you carry and compare them to their competition. Let your audience know why there is a brand of this product you chose to promote and carry over the rest. This creates great trust flow between you and your customer.
Share some specifics about an area. Perhaps you are a seafood restaurant, you could make your list “Best places to get a lobster roll in Connecticut.” This provides the ability to list competitors your customers might be searching for in a natural way. Mention location in your content is also a fantastic way to increase your local SEO.
2. Tell a Story
One of the best lenses of social media is the ability to give users a peek behind the curtain of their favorite brands. This helps to increase customer loyalty by helping your audience connect to the “human” side of your business. So, why not tell us who you really are and how you came to be? A story is a great way for your customer base to get to know more about you. Showing how your products are made or how your company gained its expertise with a service are both effective ways to engage your audience in your story.
3. Answer a Question
Think of a common question your ideal customer might ask. For example, “What is SEO?” or “Do trade businesses need SEO?” Providing an in-depth answer to common questions your audience might have is a great way to naturally weave in things your clients could be searching for. Questions essentially are why Google came to be, so why not help Google to run as efficiently as possible by helping provide credible answers for its user’s questions.
Ready to Make the Most of Your Posts? Mad Mango Marketing Can Help!
Mad Mango Marketing focuses on several methods to enhance your on-page SEO. To take advantage of all of the indexing Google provides, it’s best to work with a team of expert content creators. At MMM, our design team is ready to help you dream up unique posts that fit your brand perfectly.
For more information about our SEO services, contact us today!