Google Reviews & Why They're Important

Hello, and welcome to our article. After the read, would you mind leaving us a review? How often do you get asked a question like this? Most likely the answer is pretty often, however, how often do you think people actually complete their request and leave a review. Without an incentive like a discount, leaving a review isn’t too compelling to a customer, yet what you may not know is that Google reviews can actually make or break a business. In this article, I plan to explain a bit more about Google Reviews and why they’re so important. ​

It makes your business appear more trustworthy. 

People are often afraid to be the first to try something unknown. When a business has “No reviews” on their Google My Business it makes it hard for potential customers to find confidence in the business. When a potential customer sees 100+ 5 star reviews all with great things to say about the business it becomes far easier to trust them. People like to make assumptions and judgments based on others' experiences and exposure. 

On a flip note, Google has an easier time noticing businesses with a lot of reviews based on volume, quality, and the keywords left in the reviews. 
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This is a vital component in your SEO strategy. When your Google My Business is properly optimized a user can easily navigate through your information. Actions taken with your business could be directly attributed to more information listed on your Google my Business profile. Very valuable things too, things like the amount of calls to your phone, direction requests and visits to your website! Google wants to serve the most relevant information to its users as possible. When Google can establish that you are a trustworthy website you are more likely to appear higher in search results.  According to Moz data, around 9% of Google’s search algorithm is impacted by new consumer reviews. Eventually, with enough 5-star reviews your business business will be listed in the “Google map pack,” the box which displays location-relevant businesses relevant to the user’s search query. Getting into the almighty map pack is extremely helpful but it isn’t the end of the world if you do not get there immediately, Google is still more enthusiastic to recommend websites with high star rated reviews. This is because Google wants to serve it’s users websites that are trustworthy within their field to give them the best search experience. If your custom website utilizes keywords naturally, has real reviews, and builds strong Google ads, you’ll look better among competition and to your clients.

It's Easier to Locate Your Business.

Google is the number 1 search engine by a long shot. So it should come as no surprise that the higher your rank on Google’s search results, the more likely people will click on your business’s website. According to the “Search Engine Journal” an SEO round table, the first 5 organic results on the search engine page will receive around 70.4% of the traffic share. With quality 5-star reviews propelling your business’ your search rankings, this organic SEO will help bring your business into those click-worthy positions.

Showcase Your Dedication to Your Clients

​Yes, negative reviews never look great, not to potential clients and especially not to you. However, you must look at the silver lining when these unfortunate instances come about. This is a fantastic opportunity to prove that your company is real and willing to grow from its mistakes. When a bad review is left on your website, you have been given the chance to rectify a bad instance. Address your customer complaints as quickly as possible and either discredit this complaint if you see fit or if you believe it to be true, explain to the customer how your company would like to make right the experience the customer had and apologize for their original experience. 
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As we progress deeper and deeper into the abyss of the digital age, it is important that you aren’t lost in the ever increasing results. When you are ready to improve your rankings on Google, you need to work with a high quality SEO company that works for your business. For more information about Google SEO and custom website design services, rely on a premium SEO agency you can trust: Mad Mango Marketing!