Ironically this is a blog. And blogs are a great vehicle to get keywords to the search engines quickly. However, after a couple years of blogging, if you’re in an industry that’s just not that exciting you may start to hit a wall when it comes to creating content that isn’t saying the same thing over and over again, which can actually hurt your rankings!
Some of these suggestions are no brainers, like video, and hopefully they will get more unique for you as you continue to read our list.
Creating all this content consistently sounds doable at first but many business owners soon find out that this really is a job best delegated to a specialist. When you’ve hit a creativity wall and want a content refresh, reach out to the SEO experts here at Mad Mango Marketing.
Video is great because it holds people on your page. With time spent on page being a major ranking factor, you really should be tailoring a large portion of your content to creating videos. There’s a reason all social platforms are video based or trying to find ways to become video based. Put simply, the more time spent on page the higher the value that visit is and search engines will reward you for what they interpret as delivering a quality user-experience.
You can also use platforms like Rev to get a cheap transcript of your video and place the transcript under your video to also give the search engines something to read on the page.
PDF decks are great because you can use free software like Canva to make professional looking slides in a matter of minutes. They are also really easy for the user to digest! If you have a crafty enough web developer you can even make each slide it’s own page to drive up the page per session count that Google will be tracking.
PDF decks allow you to provide content similar to listicles in an engaging way along with flexibility for graphics and other engaging factors because you should have a lot of open space on each slide.
Who doesn’t love a BuzzFeed article where you can see which candy bar your state eats the most of!? There are a number of plugins you can use to create an interactive map that allows you to display valuable data. Like I said in the title, no one wants to read a blog, think of what you engage with online, what is fun and easy to understand? Click thru rate matters! If you build something that has info people want to know in an easy to view format, you have a huge head start when it comes to ranking.
Just like PDF decks you can get a ton of pages per session if this is developed right. Use quizzes to engage your audience and possibly gather emails or phone numbers as well! If you are planning on running targeted Facebook ads one day, an email list is a great place to start and once someone has gone through the effort of completing a quiz it becomes much easier to get an email address.
If you have an active social media following, releasing quizzes could generate shares and visits that content in other formats would never garner.
If your business is coming out with a new offer or service a press release may be a good way to create buzz. Most online PR services are expensive so this option is not for everyone. You can also go the old school route of sending these releases around yourself although you will need to be extraordinarily impressive to get attention on your own.
Be careful in the service you choose to publish your press release. Many of the online automated services go to sites no one ever reads and don’t do much of anything for your SEO because they are marked as sponsored or even no-follow links. The best companies for press releases are big businesses or a smaller business with access to a local PR agent.
If you provide a service, having a case study template developed could be a great way to generate free content from doing what you already do every day. Case studies are great because you need to provide real world examples and figures to show how you got the job done and the search engines and users love the detail. The more specifics you divulge will allow your readers and soon to be customers to make better decisions during the buying process and will reward pages like this with a lot of time spent on page.
Record your Zoom calls!
With everyone’s consent, record and conduct simple interviews with your customers, clients, partners, suppliers, and more. Both platforms will benefit and most likely share on their site and social accounts giving you extra eyes and hopefully a backlink.
Reach out to people in your industry who are looking to grow their reach and conduct weekly or monthly interviews. This form of content creation is really low effort on all ends because you’re talking about what you already know and you can also create a transcript to double dip on what was said.
There you have it, next time you don’t want to sit down and write another painstaking blog consider one of these options instead! You have to get creative if you want to put out meaningful content. Don’t forget about content refreshers too. Sometimes the best thing you can do is go into an old blog that has always performed and give it an update to further benefit your reader.
If there is anything that stays consistent in SEO it would be that you need a good backlink profile to rank. Building a natural backlink profile can take years as you try to build relationships with site owners in your niche. Even further, depending on the competition of your industry, if you don’t get links from sites with really high authority you may never see the first page.
So, how can you get to position 1 without a single backlink?
Google your money word. The most widely used search term you think your customers are typing in. If you are a plumber maybe it’s “plumber near me” or “plumber in (town name)”. If you are an e-commerce site it could be something like “iPhone chargers” or “Best iPhone chargers of 2021”
Because these terms are searched so often you are likely to see a directory like Angie’s List (if you’re the plumber in our example) and maybe an article by CNET or Forbes (if you’re the e-commerce example)
If they already rank #1 and have a DR your site will never touch...we can take advantage of all their hard work by getting listed on that page!
If Yelp ranks #1 in your city for your keyword...then you need to focus on improving your Yelp listing as much as possible.
If Angie’s List or any of the other major directories have the #1 spot, see what you can do about signing up for their service.
How are these pages able to rank?
These pages rank easily and with great speed because of the domain authority of these sites with teams and teams of blog writers, backlink builders, and content creators. You really don’t stand much of a chance or at least need to be planning on dedicating years to this cause.
If you look at a page like https://www.angieslist.com/nearme/plumbers/ they have really created a monster. This page is visited no matter where you are searching from! This allows them to capture all of this traffic on one URL no matter where in the US the searcher is looking for a plumber. Google assumes high traffic means people are getting use out of the page and this assumption rapidly builds upon itself. This page has 86 referring domains and 367 keywords.
Can I ever rank a page above these directories?
Yes! You just need to commit to this worthy cause.
We have several clients with pages ranking above Yelp, Angie’s List, Home Depot, and more. None of this happened overnight though. From our experience last year in 2020, it took anywhere from 8-12 months to rank ahead of these pages and a weekly if not daily effort.
The downside of this tactic
Because you are now focusing more on getting your Yelp listing up or getting set up with Home Advisor you have less time to dedicate to your own site. If you were to focus that energy on building your own site’s presence you would be able to track this traffic coming to your site, retarget visitors with ads on other platforms, and not have to worry about a third party being your life line between getting online leads and the phones being cold.
Overall, we never suggest this tactic alone.
This is a quick fix for someone looking to take advantage of a site that already ranks. SEO is for business owners with a long term look on their business and not a quick buck. Having this traffic come to your site will always be the best advice but you can use this SEO tip to help kick things off!
All blogs are written by our incredible staff here at Mad Mango Marketing. Your Connecticut SEO, App Development, and Online Advertising experts.