Are you looking for an online marketing agency to help you reach new customers or clients?
When you go online or ask your family or friends you will be inundated with dozens of businesses that make extraordinary claims to get your business seen across the web. One quick way to cut through the clutter is to identify if you want to work with a large marketing firm or a small agency. In this blog we will discuss the pros and cons of each and you can decide which path is right for your business.
Large Marketing Agencies
Large marketing agencies are easily found online because they have years of experience helping them rank their services higher on Google. They also have more revenue to pay for ad placements and reviews so they come up when you search for marketing in your area. A big agency will come off very professional when you first contact them. They will make you feel like a priority with clean proposals and audits of your online presence and have the capacity to tend to your inquiries right away. A large marketing agency is typically made up of anywhere from 5-25 employees sometimes even more. Below we discuss the pros and cons of dealing with a bigger firm.
What businesses are best suited for larger marketing agencies?
Big marketing firms focus on big clients. If you are not a big spender you will most likely get put into their client funnel where you get passed from rep to rep. The overall quality of these marketing efforts often come off as stale or seemingly cookiecutter, which they are. By the time you figure this out, you are locked into a contract and are used to having your credit card hit every month you end up in a never ending cycle of paying top dollar for minimal attention. One day these words may come back to haunt Mad Mango Marketing if we become a bigger firm but from what we have heard from our clients who have managed to leave these big firms, if you don’t spend thousands a month you won’t see the same results you would get with a more focused team.
Small Marketing Agencies
Your other option, which can seem risky at first, is going with a smaller agency. The marketing firm your neighbor recommended, your co-worker’s kid’s business, any number of ways you may come in contact that does smaller scale marketing work. Their prices are often lower than the bigger firms but they don’t have as clean of a presentation or maybe they don’t have an office so it seems less concrete. Many small business owners are faced with this decision and are concerned with how they would hold this small business accountable for their efforts at all because as a small business owner they are already too busy managing everything else.
A small agency can be anything from a 1 man show freelancer to a 2-5 person operation. Here are some pros and cons that can help you make this decision.
Small marketing agencies tend to give the business owner more control and access to information which makes them great choices for businesses that have anywhere from $500 - $5,000/mo to spend. If you are lucky enough to find a good small marketing team they will beat the big agencies every day due to the added attention.
No matter which decision you make you should go into the agreement with your new marketing team and expect to ride it out with them for at least 6 months. As the team learns your individual business and get more familiarized with your niche, the results will follow.
DuckDuckGo was founded by Gabriel Weinberg on February 29, 2008, in Valley Forge, Pennsylvania. The search engine newcomer has been able to gain some name recognition over the recent years because DuckDuckGo does not track users around the internet, integrate with social platforms, or sell data to any third parties.
This security, in a day in age where privacy is the primary source of confusion and stress on the internet, is a big deal to a lot of people and may even be enough to finally switch. Even Apple is taking notice as you can now opt to have DuckDuckGo be your primary search engine on your iPhone.
Competition will always deliver a better product to the consumer and as SEO experts we quite frankly embrace competitors. Having all your eggs in one basket is never a good business strategy and we hope to see DuckDuckGo and other privacy focused search engines expand their reach soon.
Who Uses DuckDuckGo?
Because DuckDuckGo is so privacy focused, we don’t know this answer and either does DuckDuckGo. DDG only tracks the number of queries and the search terms used in those queries therefore the latest data shows DDG bringing in around 82 million daily searches which is dwarfed by 3.5 billion daily searches by Google.
DuckDuckGo users are typically security conscious and interested in tech, news, & software. They tend to spend an average of 9.5 minutes on sites and are more likely to spend quality time on a site.
This means that DDG has very valuable traffic. Figuring out how to get in front of that traffic can get a little ambiguous.
How Can I Rank on DuckDuckGo?
DuckDuckGo relies on over 400 sources across the internet (Google isn’t one of them) to help deliver results to searchers. These sources gather information from other niche search engines like Tripadvisor, Yelp, and more.
Essentially, if you focus on these SEO tenants you (in order of importance) you will begin to see traffic flowing to your site from DDG:
Ultimately, DuckDuckGo doesn’t have a Google Search Console-like platform where you can submit links for indexing so you will need to send strong signals in these areas to get your site ranked and shown often.
The Most Important Factor to Rank on DDG? Location.
One of the biggest differences between a typical search engine like Google and DuckDuckGo is that DDG never tracks where a user is searching from. This means that you have to give extra attention to ensuring that you are mentioning your service location as often as possible in applicable locations (without keyword spamming).
Including hyperlocal keywords in your blog content and on your site is critical for DuckDuckGo. This means you should be mentioning neighborhoods in cities you serve and even major street names here and there. You are going to want to make sure you have at least a couple location specific pages on your site to increase your DDG visibility.
Search Engine Optimization is never a simple answer and DuckDuckGo is no different. You need a balance of quality backlinks, sufficient content, and site speed to rank on any search engine. The best way to compete on DuckDuckGo is to do a backlink and site comparison between your site and the website that is being served in the #1 position for your service or keywords.
You can contact us here at Mad Mango Marketing and we can provide you with a complete backlink profile of a leading competitor as well as a list of website improvements we recommend.
If you want to rank well in Connecticut and beyond, reach out to the DuckDuckGo SEO Experts today!
All blogs are written by our incredible staff here at Mad Mango Marketing. Your Connecticut SEO, App Development, and Online Advertising experts.