Hey reader! We’re glad you want to learn more about maximizing your posts. An online presence is extremely important but being present online doesn’t automatically make you presentable. There are several key factors that play into making a piece of content presentable.
Every piece of content you are posting to social media or on your website is a great opportunity to spread information and educate your audience on something you do or are currently offering. This means you want to get the most out of whatever you are posting, a picture, blog, video, infographic, etc. Content with shareable links are extremely important since they can be syndicated to so many different platforms with ease.
Each piece of content you post on social media is an asset – one you want to get the most out of, whether it’s a video or a static image. Having a strong following on one platform does not mean that all your content should live solely on that platform. It is important to post in places even where you may not have the largest following. These posts still send signals to Google that you are an active website.
Below, we’re discussing everything you need to know about maximizing a single post.
Why You Should Use Videos in Your Posts
It should come as no surprise that video is king right now, wouldn’t you agree? Video is far more enticing and interactive than a still image.
It’s already clear that social media graphics are an effective way to grab the viewer’s attention and make a lasting impression. However, you can take it to the next level by using videos to gain more engagement. Social media platforms want people to engage with your posts just as much as you do. The longer you can keep a user engaged, the longer they will spend on the app!
When using videos, the goal is to create a unique user experience, telling a cohesive brand story without forcing users to jump from post to post. Not only is this more engaging, but it’s also cost-effective (allowing you to squeeze extra value out of your digital advertising projects) and helps you stand out from your competition.
Write Content That Is Worth Posting
The days of keyword stuffing and black hat SEO are over. After the most recent update to Google Algorithm, the focus has shifted primarily towards content. Now brands and digital creators have been dreaming up unique ways to push content to their audiences and craft eye-catching material. This change of focus is positive, now users must come up with a variety of ways to create memorable, eye-catching posts that bring true value.
In need of some inspiration? Below are a few of the ways your brand can maximize their posts:
1. Create a “Top Ten” List
Top 10, Top 5, and Top 3 lists are all too common nowadays but that doesn’t mean they aren’t a great way for you to create quality content. These lists can be taken in a few directions:
Stand out from your competitors:
Tell your audience what makes you the best and why you’re clearly the top choice. This doesn’t have to be malicious, maybe specify a service or product of yours that is top-notch and you have leading expertise where a competitor may not.
List multiple products:
Give an honest review of a product (or products) you carry and compare them to their competition. Let your audience know why there is a brand of this product you chose to promote and carry over the rest. This creates great trust flow between you and your customer.
Share some specifics about an area. Perhaps you are a seafood restaurant, you could make your list “Best places to get a lobster roll in Connecticut.” This provides the ability to list competitors your customers might be searching for in a natural way. Mention location in your content is also a fantastic way to increase your local SEO.
2. Tell a Story
One of the best lenses of social media is the ability to give users a peek behind the curtain of their favorite brands. This helps to increase customer loyalty by helping your audience connect to the “human” side of your business. So, why not tell us who you really are and how you came to be? A story is a great way for your customer base to get to know more about you. Showing how your products are made or how your company gained its expertise with a service are both effective ways to engage your audience in your story.
3. Answer a Question
Think of a common question your ideal customer might ask. For example, “What is SEO?” or “Do trade businesses need SEO?” Providing an in-depth answer to common questions your audience might have is a great way to naturally weave in things your clients could be searching for. Questions essentially are why Google came to be, so why not help Google to run as efficiently as possible by helping provide credible answers for its user’s questions.
Ready to Make the Most of Your Posts? Mad Mango Marketing Can Help!
Mad Mango Marketing focuses on several methods to enhance your on-page SEO. To take advantage of all of the indexing Google provides, it’s best to work with a team of expert content creators. At MMM, our design team is ready to help you dream up unique posts that fit your brand perfectly.
For more information about our SEO services, contact us today!
You spent hours building the perfect Instagram ad. You ran the copy by all your friends and family, the creative attracts attention, and it gets your message across. You have a well-targeted audience using retargeting tools like lookalike audiences and your Facebook Pixel.
Your ad is getting clicks and views...but for some reason, the ad isn’t converting.
The issue may be your landing page.
It’s our opinion that the landing page should have equal, if not greater, time expenditure.
After, all, you have unlimited freedom as to how this page will look as compared to an advertisement where you are limited on everything.
Your ad’s landing page needs to have the following characteristics:
1. Simple URL That Explains the Page
The first thing you need to do is name the page something that says what it is. If you are running an ad to get people to sign up for an online class you are offering you should name the page something like yourwebsite.com/onlineclassinfo. Platforms like Facebook will show your URL in the ad, depending on your campaign settings, and you want to use every inch of space they provide you in your favor. Thoroughly naming a page like this will help you down the road when you need to find it quickly or turn an ad back on without opening the ad up to see which link it is sending traffic to.
2. The Same Look and Feel as Your Ad
The best way to make an ad is to start the process from your customers point of view. Imagine you saw a beautiful ad and clicked on it to make a purchase, only to come to a landing page that looked clunky, possibly spammy, or used different art than the ad you clicked on. This would give you some pause. It could be the reason your ad isn’t working!
If you have a really nice piece of creative content, use it at the top of the landing page. Stick with the same color schemes and language style you used in the ad on your page. People love consistency. It’s the quickest way to gain trust. All of your marketing from top to bottom needs to have the same look and feel.
3. Tracking and Analytics
If you are a seasoned advertiser on social media and Google you will not need to make any changes regarding this. For those just starting out, you want to make sure you have the Facebook Pixel installed if you are running FB or IG ads and Google Tag Manager properly installed on your buttons and pages if you are running Google Ads.
You can follow these steps to install the Facebook Pixel.
You can read this webpage to learn more about Google Tags and how to install them.
You can also always call the pros at Mad Mango Marketing and we can take care of this for you quickly.
Installing these on your site will let you track how many page visitors you are getting and where they are coming from. You will also be able to use this information to create new audiences. Now you can have a top of funnel ad that shows to everyone who has an interest in what your class teaches and a lower-funnel ad that only shows to people who have visited your webpage, filled out the form, watched a certain percentage of your video, or endless other tracking options!
4. A Form or Something to Gather Information
If you are selling a product this will come naturally at check out. For example, posting this ad to get people to sign up for our online class, you will want to install either a lightbox (image below) on the site or a form for individuals to give you their contact information.
We recommend against lightboxes as they can come off as spammy. For this example, however, if you are selling a product you may want to offer a discount in exchange for an email or phone number. There are many great plugins for building lightboxes that are free to install.
5. Additional Content by way of an Infographic or Video
Like we mentioned in the beginning, a landing page has no restrictions as compared to an ad. We recommend to all of our clients that they give some additional info underneath the sign-up form. Video and infographics are hot right now. You can hire someone for cheap on sites like Fiverr to create these for you.
What this does, besides providing additional info, is it keeps the user on the page. Seeing how all things online play into SEO, you can actually gain some great SEO juice by keeping people on the page. Time spent on-page is a big factor for Google. If visitors are spending longer amounts of time on your page because they’re watching a video or reading an infographic, this will signal to Google that your site is providing value and deserves to be ranked higher!
So there you have it! A few key factors on what makes a good landing page. It is easy to get caught up in the building of the ad or finding the right copy. Make sure your website and landing pages are getting the attention they deserve and contact Mad Mango Marketing today!