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A Step by Step Guide to Creating a Facebook Ad

4/14/2020

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Facebook ads
To Start:

1. Create a Facebook account
  • This should be the simplest step in the process, direct yourself to facebook.com and put in your email, name, and other information as prompted.
2. Create a Facebook Page for your business
  • Visit - facebook.com/pages/create.
3. Select Business or Brand
  • Fill out as much onto your Facebook page as possible. Add photos, basic business information like hours and a link to your website.  
  • Then you need to make sure you make your team admins on the page.
  • On the top right select ‘Settings’. On the extreme left select ‘Page Roles’ Then enter the names of anyone who will be publishing on this page.
  • Select the appropriate level of permission you would like to grant this person, then click ‘Add’
  • They will receive a notification on Facebook accept or deny this role.
4. Create a business manger account
  • Visit business.facebook.com and choose “create account”. Log into the Facebook account used to create your Facebook page.
  • Fill out the general information as prompted
  • Connect your Facebook page by entering your Facebook page’s name.  
5. Approve the request on your personal Facebook
6. Create an ad account
  • On the bottom of your screen you will see a green button saying ‘Create Ad Account’
  • Name your Ad Account the name of your business, select your prompted time zone, select your currency.
7. Ad positions to your ad account 
  • Select “Business Settings” on the top right, then click “Accounts” on the far left.
  • Add yourself to your business manager account and select Admin Access
8. Input payment information
  • Click business settings, then select billing, input your information.

Starting the Creative:

1. Create your first campaign
  • You will now be brought to a page showing the pages and ad accounts you have access to. Click on the name of your ad account.
  • Click the green button ‘Create a Campaign’
Before you move any further it is important to note this. The most important aspect of creating an advertisement is by laying out your client’s expectation. Along with that, you must be sure to layout your own set of expectations. These expectations will help you to maintain a path in the development and then, targeting. After keeping that in mind, you are ready to select your objective.

2. Select from a wide variety of objectives to begin.
Strategies to aim for:
  • Brand Awareness: This strategy is when you and your client develop an approach to deliver a message about your business or products you offer.
  • Reach: This shows your business to a wide variety of people.
  • Traffic: your goal is to drive as many people as you can from your advertisement to website. These ads tend to work more when you offer an incentive. Maybe a discount or signing up for a mailing list.  
  • Engagement: This route is more for publicity. You want people to naturally share and drive likes to the post.
  • Video Views: Attention is difficult to grab itself. A person averages 8 seconds of attention.
  • Lead Generation: These are bottom funnel targeted ads. The target though in the audience more likely to purchase.
 
To pair with these strategies you also need quality graphics which fit to both mobile and desktop perspectives. You can use websites such as Canva and Giphy! Another addition to these two is exciting copy. Something that gets your audience interested. Really capture the viewer’s eye with something outstanding. Discounts help!

3. Select your target demographic
Location: We’ll target the area your customers reside
Age: Choose an ideal age for your audience
Gender: Is your ideal audience mostly male, female or a mix of both?
Languages: Select the languages which unique to your product or service
Detailed targeting: Select different
  • Demographics
  • Interests
  • Behaviors
4.For example’s sake we’ll choose those interested in DIY
Choose placements:
Show your ads to the right audiences in the right locations.
  • Automatic Placements: You let Facebook try its best to get the most amount of ad space as it can.
  • Manual Placements:
    • Select from a list of social channels that the ad gets delivered to.
    • Examples include:
      • Feeds
      • Stories
      • In-Stream videos
      • Search
      • Messages
      • In-Article
  • Select which mobile device operating systems will be receiving the ad.
  • 4.Budget & schedule
    • Here you can choose several things all focused on saving you money. If you lower the Cost Control, options.
    • It is important to keep documentation of your numbers in a separate place like such as excel because Facebook does not spend your exact daily budget each day.

Creating the Ads:

1. Name your ad: Make sure the name describes the ad made.
2. Identity: Select your pages you wish to display from
3. Select a format
  • Carousel – add 2 or more scrollable images or videos.
  • This format tends to preform the best when you have menu items, a chronological story, or multiple clothing items.
  • Single image or Video – Self-explanatory, 1 photo or video.
Ads tend to perform better with a higher quality image. Facebook prefers to show ads to its users which are higher in resolution.

As for video ads, you want to capture the attention of your viewer in the first few seconds of your video. People’s attention spans are short nowadays, so it is important to display the main selling point and importance of your ad.

4. Copy and Destinations
  • Enter in your primary text for your ad
  • We tend to keep our ads 3 lines or shorter in length to ensure all of our text is shown on the user’s screen.
  • Headline:  Write an attention-grabbing headline
  • Description: add short details about your business or service which make you stand out from your competition.
  • Link – Enter the link which you want your audience to see.
  • Provide a “Call to Action”
    • This button is causing the viewers to take action. It is important you select an option that makes sense for your ad.
 
How Much Should Spend to Run Facebook Ads?
This is where Mad Mango Marketing comes in! Contact us today and we can give you a suggested budget along with how many people you will be able to reach with that budget!
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Setting Up a Google My Business Account

4/1/2020

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Google My Business Logo
Is setting up a Google My Business page a valuable use of your time as a business owner?
 
Absolutely!
 
Why do I need a Google My Business page?
 
Google is the new Yellow Pages, you need to create this page to control the way the public views your business.
 
Does it cost anything?
 
Google My Business is completely free!
 
How long does it take to set up and is it something I need to be posting on regularly?
 
It takes 5 days for Google to send you the address verification postcard and about 20 minutes to set up before and after receiving the post card. It is a great idea to post on GMB regularly but is not completely necessary depending on your business.
 
How do I go about setting up a Google My Business page?
 
Let me explain…
 
Step 1: Is to login to Google.
 
Go to Google.com/Business and you will see this screen

Google My Business Home Screen

Click “sign in” at the top right and log in to the email address you want your Google My Business to be associated with. (You can add admins and other users later) (You will need a Gmail account, if not you will need to make one)
 
Enter your business’s name where prompted
Google My Business Find Business Screen

If your business already has a Google My Business listing, it's name will auto populate as you begin to type. If there is no existing listing, then type out the EXACT name you want. Be specific with capital letters and punctuation.
 
Step 2: Filling Out the Initial Form.
Pro Tip: Keep every letter down to the comma the same in all locations on the internet. This let’s Google know you are trustworthy and will help you rank.
 
Select your category
Google My Business Business Category Screen

If your category is not listed choose the closest fit.
 
Add your services and if you have a physical location customers visit you at.
 
Next, if you’re a local business, choose the locations you serve. You may choose towns, counties, states, and countries.
 
If you are a national brand or global brand then you should probably not create a Google My Business page.
 
You can also skip entering locations you serve.
 
Next, enter the business’ phone number and website.
 
Now you can enter your address and get ready to receive your verification postcard.
 
If you checked off “no” to having a location people can visit don’t fret! This address is a way to prove you’re a real person with a real business and stop scammers in their tracks.
 
After entering the information to receive the postcard you now can access your GMB Dashboard.
Google My Business Dashboard

 Step 3: Using the GMB Dashboard.
At this point, while you may have access to the dashboard, your functionality is limited. Any changes you make will be put “under review”. This will usually last until you have received your post card from Google and have entered your verification code.
 
The Wait is Over
So, it’s been the 5 days, you have received and verified your account. Now lets complete your account.
 
To edit your info, click “info” on the left. On this screen (see below) you can click the pen icon to edit each field.
Google My Business Mobile Screen

Fill out your name how you want it to appear to Google Users.
 
Avoid changing your address at all costs.
 
Service areas, as you can see above, accept towns, counties, and states.
 
Fill in your hours, special hours and the phone number you want your customers to reach you at.
 
Next, we create a handle. Similar to other social platforms you want to keep this simple and easy to read. You can use Google’s suggested handle (usually preferred) or create your own. This will allow you to share your GMB easier with customers when asking for reviews.
 
Underneath that enter your website.
 
Appointment links can be pointed to your booking page or even your “contact us” page.
 
We will dive into the products section in more detail later in this article.
 
In the Services section enter the services your business provides. These services aren’t keywords per se, but your keywords are a great start. It can’t hurt!
 
Under Highlights, if you are a veteran or women-lead business you can add these attributes here.
 
Finally, add a bio, your date established, and some relevant pictures.
 
The bare minimum for photos should be a logo, the outside of your business, and the inside of your business.
 
Step 3: Advanced Features.

Insights
By now you are familiar with the GMB layout we can start exploring into the more advanced features.
 
A great tool that you can use across the internet is “Queries Used to Find Your Business”.
Google My Business Keywords Screen

Use this data to develop keywords for your SEO, blogs, and alt tags! You may also find a keyword that has nothing to do with your business is causing you to appear. You can now address this issue by creating a negative keyword in your PPC campaign or even address it in a blog post.
 
You can also see how customers have found your GMB (see below)
Google My Business Search Screen

Direct – Someone searches for your specific business. This type of discovery usually comes when someone types in your business’s name into Google.
 
Discovery – You want this portion of your pie graph to be the largest, especially if you are doing SEO. This is where people can find your business without prior knowledge of your existence.
 
Branded – This is traffic directed towards your GMB listing that is coming from an external source like a Facebook post. If you are trying to build an organic following you should spend time making this portion larger.

Products
You want to fill everything out if possible. Add some of your products to the product section with a picture, a price, and description, and a call to action (located at the bottom).
Google My Business Product Upload  Screen
Even if you’re a service-based business you can still upload these as “products”

Include keywords into the product descriptions and even the names of areas you serve i.e. state or county.

Google My Business Products Screen
Conclusion
The goal of GMB is to take up as much space as possible. The goal is to  fill in every field you can, post a ton of images, updates, and request reviews from your customers. These days, reviews on GMB are extremely influential in your local SEO rankings and can be the determining factor that gets your business the call INSTEAD of your competitor.
 
One last pro tip: As we mentioned throughout this article, keeping your info consistent across the web is invaluable when trying to convince Google that you are the authority in this space. Visit Moz and type in your business’ name & address and they will show you where any inconsistencies lie. You can then opt into their service which lets you monitor and edit your business info on all major directories in the United States. (You also only need to subscribe to this service for a year, no need to continue paying annually once everything is in order.
 
If you want a custom GMB plan or want to learn more about Mad Mango Marketing SEO feel free to contact us or text us directly at 203-988-4375.
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